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Expansion of STEM Classes in Qatar - Newton Box

  • Objective: Research and develop market opportunities for STEM robotics classes in Qatar.

  • Approach: Conducted market research, interviewed potential customers to understand their needs, and developed a comprehensive marketing strategy. Created targeted content to generate leads, managed customer relationships using HubSpot, and provided in-person consultations to potential clients.

  • Impact: Generated £5,000 in revenue for the winter camp 2019, established a strong market presence in Qatar with an average enrollment of 25 students per month, and achieved record sales by securing 90 memberships for the summer camp 2020, marking the highest income in the company's history.

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Agribotics World Record Event - Chennai Robotics Club

  • Objective: Organize a world record event combining agriculture and robotics to showcase the importance of science and agriculture and create awareness among students.

  • Approach: Worked closely with professors, universities, and educational institutions to plan and execute the event across 11 locations, engaging 157 students.

  • Impact: Achieved a world record, raised awareness about agricultural robotics, and engaged a large student audience

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Business Model Canvas for SMEs - Anna University Incubator 

  • Objective: Facilitate workshops to transfer knowledge on business ideas, structures, and strategies.

  • Approach: Initially, I had to understand the startups as part of the incubator program and tailor my communication and strategy suggestions based on their needs, such as iterating education technology and business planning.

  • Impact: Provided founders with tips to gain a better understanding of business model strategies, helping them achieve a clearer focus on their processes.

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Marketing Strategy- Educate Language Learning Center, Qatar

  • Objective: Develop a go-to-market strategy to create awareness and recruit more students for the ISO certification program, professional certification program, and project management certification program.

  • Approach: Conducted primary and secondary market research to understand the demand for certification programs in Qatar among professionals and executives. Collaborated with a team of digital marketers to create targeted ads and SEO strategies to promote and sell the certification programs.

  • Impact: Successfully achieved 100% of the campaign target by enhancing client support through digital platforms and creating content that showcased the skills and environment of the executive education programs.

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Projects & Consultation

Improving Employee Retention - Provide Community CIC

  • Objective: Understand the reasons for high employee turnover in Community CIC as part of the Essex Start-up program.

  • Approach: We analyzed the business operations and reviewed employee feedback on Glassdoor and other platforms to identify the problems they were facing. Based on this, we provided recommendations to improve and increase employee retention.

  • Solution: Developed the idea of creating a prototype app that fosters a sense of community among employees and addresses their concerns to improve retention.

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Community Building Marketing Strategy - Essex Startups

Objective: Develop a marketing strategy to enhance operational efficiency and sales for Paul McCarthy, CEO of The Student PT.

Approach: Collaborated with the team to conduct a SWOT analysis to better understand the challenges faced by the company. Based on this, we devised a strategy to create a community aimed at increasing The Student PT's membership.

Solution: Implemented a digital marketing strategy where The Student PT creates fitness-based communities. These communities can then be targeted with upselling services and classes, including pricing strategies and content planning.

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Digital Strategy - Robotics School, India & USA

  • Objective: Develop an operational and pricing strategy to help expand the business to an international audience.

  • Approach: Provided consultation by sharing my experience in the robotics certification sector. Developed pricing strategies, including loss leader methods and decoy pricing, to increase revenue.

  • Impact: The company successfully implemented these pricing strategies, resulting in increased online course enrollment and successful expansion into the US and UK markets.

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Consultant - Social Pulp, India

  • Objective: Develop a business strategy to provide digital marketing consultancy for clients in the UAE.

  • Approach: Assisted the founder in understanding market entry by conducting primary market research. Focused on the real estate digital marketing sector and devised a strategy to reach potential customers.

  • Impact: Successfully recruited three real estate companies for marketing within five months of strategy implementation. The company has now fully shifted to the UAE, where most clients are based, and is providing individual marketing consultancy.

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Energy Optimization Project - Bharat Petroleum CCR Plant

  • Objective: Redesign the heat exchanger to optimize energy usage in the CCR plant and reduce company costs.

  • Approach: Collaborated with a team of engineers to redesign the system for more effective use of superheated steam. Converted the heat exchanger design from a single module to a multi-module system, where the output of one heat exchanger preheats the input of the second heat exchanger, thus saving heating costs.

  • Impact: Significantly improved energy efficiency in the CCR plant, reducing the time required to preheat superheated steam and resulting in substantial financial savings for the company.

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